3x Increment in social engagement and 45% more class signups.
- Regents Park Boxing Academy needed a compelling way to showcase their impact, attract new members, and inspire community support — beyond what words alone could do.
- We created a high-energy brand film and a series of short social videos to bring their mission to life, highlight their coaches and youth programs, and spark real engagement.
- Results: 3x increase in social engagement, 45% more sign-ups after launch, and stronger backing from local partners and sponsors.
Regents Park Boxing Academy empowers individuals of all ages and skill levels through discipline, fitness, and the art of boxing — building strength, confidence, and community in the heart of London.
The Challenge
- No existing video content to showcase the passion, people, and progress behind the Academy
- Needed to attract new members while also inspiring trust from donors, parents, and schools
- Wanted to convey real emotion — not just fitness, but transformation through boxing
- Limited time and resources to film during live sessions with students and trainers
Our Approach
Brand-Focused Storytelling
Developed a short narrative arc for the main brand film — showing transformation, community, and discipline through real faces, real training, and real outcomes.
On-Site Production with Real Members
Captured the energy and authenticity of the gym by filming during actual classes and coaching sessions — no actors, just raw, real moments.
Short-Form Video Strategy
Created a library of 15–30 second clips optimized for social media, covering key themes: youth empowerment, women’s boxing, coach profiles, and community outreach.
Cinematic Visual Style
Used dynamic handheld shots, sharp editing, and emotionally driven music to reflect the grit and heart of the Academy’s mission.
Multi-Use, Multi-Channel Delivery
Edited the content into various formats — for the homepage, social platforms, presentations, and fundraising campaigns.
The Results
Increase in social engagement by
3x
getting new followers from people wanting to get involved.
Class signup increased by
45%
as video was shared across different platform.
Community support incresed by
15%
leading to new partnerships and fundings.
Our Recent Works
We've Impacted over 1,000,000 USD or revenue through telling stories that sell
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